Scot Health

Bringing together Scottish Public Health on social media
  1. Scientific communication relies on clarity, specificity and universality. In this blog I explain how communication between medical tweeters is held back by a lack of clarity in hashtag choice, and by the absence of a “fuzzy search” feature in Twitter. I explore lessons from the way that medical research papers are categorised (MeSH headings) and …

    Continue reading Finding the sweet spot in health care social media communication: A call for greater clarity in medical and science hashtags

  2. Health innovation and COVID-19 pandemic: Defining the need and response. A question heard on the wards recently – how can we capture all the innovations that have emerged from the COVID-19 pandemic? I’m sure that there are similar questions in hospitals, GP surgeries and other organisations across the world. In order to answer this question …

    Continue reading Health innovation and COVID-19 pandemic: Defining the need and understanding the response.

  3. A first year medical school report by Kirsty Mackenzie, University of Dundee, written as part of a Student Selected Component (SSC) on Human Factors (March 2018). This is also available as a PDF. Introduction Over the past century and particularly over the last few decades, there has been a huge shift in the way in …

    Continue reading The Role of Patient Information Leaflets in the Treatment of Patients

  4. Over the past 3 years I have been studying social networks for health (e.g. public health campaigns, clinical conferences). I have been collaborating with clinicians and analysts across the world in this work, publishing some of the outputs in peer-reviewed journals as listed below, studying the content, influencers, components of tweets that could influence retweeting, …

    Continue reading One step beyond: Mapping older tweets and retweets

  5. Personal reflections on attending, live tweeting and analysing tweets at the Royal College of General Practitioners Annual Conference October 2019
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