Scot Health

Bringing together Scottish Public Health on social media
  1. Conferences are an important way of sharing new medical and scientific knowledge. Twitter is an important way of summarising and sharing information from conference. This blog sets out to answer the question: “Have we reached peak tweeting at medical conferences?”. Popular social media tools produce quite misleading results, combining tweets and retweets, tweeters and retweeters, …

    Continue reading Have we passed “peak tweeting” at medical conferences? (and other final reflections on social media analysis)

  2. Recently we had a discussion about communication in one of our teams. It’s a regular bugbear in any department: Do we miss important messages in the dozens or hundreds of emails we receive in a day? (Disclosure – I have switched off emails when preparing this blog, so I can concentrate) How should we manage …

    Continue reading Communication in a complex world – perspectives for Public Health/ NHS teams

  3. It is important for healthcare workers to understand how health news is reported. Social media provides ways to understand who makes and shares health stories, the potential audience, and the stories themselves. Back in January 2017 Prof Chris Oliver and I prepared a research paper on this topic which we submitted to two international medical journals in February and March 2017. It was not accepted for publication - perhaps it was too early for this important topic. I came across the paper again recently when working through files as I prepare to move job (February 2019). The timing of this analysis - just at the point that Trump acquired the keys to the White House, and just when Chris and I were trying to work out what social network analysis reports could tell us - makes this a potentially important piece of work, so Chris and I have decided to share the paper in a way made possible by social media - a blog. Download the full paper here.
  4. Over the past year I have been learning and adapting methods for studying and summarising social media activity around health conferences and awareness campaigns. This blog ties up that work, bringing the key pieces of work together in one place. My hope is that other people and organisations can use these techniques to plan, monitor …

    Continue reading Monitoring health related activity on Twitter: Tips for individuals, organisations, campaigns and conference organisers

  5. This blog takes a real life example (the Royal College of Physicians Edinburgh Public Health symposium 2017 – #rcpePH17) to illustrate ways to use social media in planning, running and summarising the outputs of the conference. You can also read a PDF version of this blog. Read a more recent application of some of these …

    Continue reading How to run social media for a health conference: planning, tweeting and summarising

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