Scot Health

Bringing together Scottish Public Health on social media
  1. It is important for healthcare workers to understand how health news is reported. Social media provides ways to understand who makes and shares health stories, the potential audience, and the stories themselves. Back in January 2017 Prof Chris Oliver and I prepared a research paper on this topic which we submitted to two international medical journals in February and March 2017. It was not accepted for publication - perhaps it was too early for this important topic. I came across the paper again recently when working through files as I prepare to move job (February 2019). The timing of this analysis - just at the point that Trump acquired the keys to the White House, and just when Chris and I were trying to work out what social network analysis reports could tell us - makes this a potentially important piece of work, so Chris and I have decided to share the paper in a way made possible by social media - a blog. Download the full paper here.
  2. Over the past year I have been learning and adapting methods for studying and summarising social media activity around health conferences and awareness campaigns. This blog ties up that work, bringing the key pieces of work together in one place. My hope is that other people and organisations can use these techniques to plan, monitor …

    Continue reading Monitoring health related activity on Twitter: Tips for individuals, organisations, campaigns and conference organisers

  3. This blog takes a real life example (the Royal College of Physicians Edinburgh Public Health symposium 2017 – #rcpePH17) to illustrate ways to use social media in planning, running and summarising the outputs of the conference. You can also read a PDF version of this blog. Read a more recent application of some of these …

    Continue reading How to run social media for a health conference: planning, tweeting and summarising

  4. This is the latest in a series of blogs exploring the use of social media in public health and healthcare. The blogs have used social network analysis to study awareness raising campaigns (#VaccinesWork, National Clean Air Day, Antibiotic ¬†Awareness Week 2016), conferences (European Public Health conference 2016, Quality2017), and key influencers (exploring whether the 85:3% …

    Continue reading Social network analysis: quirks, pitfalls and biases

  5. Between 25 and 28 January 2018 thirty teams of healthcare workers, tech specialists and entrepreneurs will work together to develop new digital innovations in Public Health in a Product Forge hackathon (follow the tweets over the weekend using #PublicHealthPF). I have been asked to provide some thoughts in introduction. Preparation will be important for all …

    Continue reading Some thoughts on digital innovations in Public Health

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