Our mission is to set out a blueprint to meet the health and wellbeing needs of children and young people now and in the future. To do this, we will confront controversial questions of policy that matter to children and young people; illuminate topics that deserve more attention; and promote research and training towards solving important problems of health and wellbeing. 

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As an organisation, we focus on three strategic goals: 

1) Policy: To promote the development and implementation of evidence-based child public health programmes nationally and locally

2) Advocacy: To act as advocates in partnership with others on significant issues requiring multi-disciplinary co-ordinated responses, such as health inequality and child poverty

3) Knowledge: To promote research that brings new science to long standing questions, and provide training to help provide the skills and knowledge needed to tackle the diverse and growing challenges in child public health.